How do players feel as they prep for a summer of sports? Just the rest of us (!!); Under Pressure. Sure, “it’s only the weight of the nation” but adidas reminds us – You Got This.

The Football Anthem, adidas

Adidas continues their ‘insight-inspired‘ brand campaign with this futbol/soccer themed film as the world gets ready for the 2024 summer of sports with EURO 2024 and the summer Olympics in Paris. Their previous release during this years Big (American Football) Game was a rallying cry starring sports stars Patrick Mahomes, Trinity Rodman, Lionel Messi, and more.

This is a familiar progression for a rally cry to anthem sports-fan-story-telling-journey but I respect how well-timed these releases are with current events. On top of the star power, story-telling, production, and mixed media execution that comes standard with adidas.

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Posted by:caileyaubrey

Marketing and consumer nerd with 10 years of experience navigating advertising, media, and workplace culture for agencies, sports organizations, non-profits and small businesses. I have degrees in psychology and in marketing, plus a DEI certification, with the hopes of a PhD down the road. When I'm not observing the world, you can find me on road trips and getting excited about all day breakfast, thrifting and mini versions of anything.

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